Air Serbia

Background

Air Serbia, the national carrier in Serbia with headquarters in Belgrade, operates national and international flights to more than 60 destinations. The history of Air Serbia goes back to 1927 and nowadays is one of the oldest airlines in the world.

In November of 2022, Air Serbia appointed AVIAREPS in 16 countries. The set target was to expand the awareness of Air Serbia’s online operations and to increase the financial results in various segments like VFR travel, group business, as well as corporate travel.

Solution

• The regional approach for Air Serbia was highlighted by close communication between the Air Serbia headquarters with the senior management as well as the market managers together with AVIAREPS headquarters, the European coordinator, as well as the individual sales managers per country
• Due to the dense online schedule of Air Serbia, a sophisticated reporting system was developed, supporting the Air Serbia market managers in understanding the specifics and requirements of each market
• Regular review talks have been done on a monthly basis on headquarter level, discussing the development per market, as well as the growth potential and the future approach per segment

Results

• With close and seamless communication, we were able to establish and develop Air Serbia in more than 30 online destinations and cope with the high responsibility and trust given to us by Air Serbia
• In all our markets, AVIAREPS has been able to increase revenue in healthy double-digit numbers on behalf of Air Serbia