airBaltic

Background

Since 2018, AVIAREPS Middle East has been strategically representing airBaltic, fortifying its foothold in the United Arab Emirates market. Our primary objective is to increase passenger sales from the UAE to Latvia and further, leveraging airBaltic's extensive connectivity across Europe and beyond. We take pride in our consistent track record of delivering exceptional results in passenger sales, underscoring our unwavering commitment to driving airBaltic's growth and prominence in the region.

Solution

• Enhanced market presence through aggressive sales initiatives
• Developed client portfolio within the MICE sector
• Identified and initiated strategic partnerships with tour operators and travel agencies to secure consistent leisure fixed departures, and group business and develop bespoke tour packages
• Increased consumer demand for airBaltic through strategic public relations activities and events
• Collaborated with influential figures and media outlets in the UAE to generate positive coverage and brand visibility

Results

• A substantial Increase in the total sales revenue, doubling from 2022 to 2023, jumping by 100%
• Managed and facilitated 30-200 MICE group events annually, with a consistent upward trend in attendance figures
• Provided PR support to airBaltic, with an estimated value of USD 1M, reinforcing brand visibility and reputation
• Highly successful Fam Trips targeting influencers, media, and travel industry professionals, yielding impactful outcomes
• Successfully transitioned flights to Dubai from seasonal to year-round operations, driven by a remarkable 70% increase in passenger demand

airBaltic Aircraft