Roadshow for Visit Argentina

Background

AVIAREPS USA organized a series of three roadshows in Houston, Austin and Dallas, Texas on behalf of Visit Argentina and their esteemed airline and DMC Partners for travel trade. The roadshow aims to present Argentina according to brand guidelines with a comprehensive and interactive presentation followed by a cocktail reception serving Argentinian Wine and bites. The purpose was to get local travel agents from around Texas to sell Argentina and their diverse product offerings that appeal to all trade sectors and niches.

Solution

• Create an attractive branded environment conducive to strategic networking with Argentinian suppliers, promoting the destination via presentation, gastronomy, music and decor
• Special giveaways 
• Influence itineraries among agents to promote and sell Argentina to clients

Results

• Presentation and meetings with over 90 travel agents from 3 different cities within Texas who sell South American destinations
• Presence of 10 Airline and DMC Partners from Argentina