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AVIAREPS to provide full sales representation services for Windstar Cruises across Germany

AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, has been appointed as the General Sales Agent (GSA) for Windstar Cruises in Germany.

Under the new partnership, AVIAREPS will provide sales representation services, including travel trade training, general support, development of timetables, pricing distribution, database set-up, monthly reporting and market intelligence, to grow bookings across the market. AVIAREPS’ local expert sales team will be working closely with Windstar to expand the cruise line’s reach, strengthen relationships with travel agents and tour operators, and grow the awareness of the brand’s unique small-ship cruise offerings.

Windstar Cruises, founded in 1984 and part of the Xanterra Travel Collection, is a luxury boutique cruise line offering intimate, yacht-style voyages aboard a fleet of eight small, elegant ships. With capacities ranging between 148 and 342 guests, Windstar is renowned for its personalised service, refined comfort, and immersive destination experiences. Its diverse fleet includes both classic sailing yachts and all-suite motorised vessels, allowing guests to explore unique and smaller ports that larger cruise ships cannot access. Windstar’s itineraries span the globe, from the Mediterranean and Caribbean to the South Pacific, Asia, and Latin America.

Helen Beck, Managing Director Global Commercial at Windstar Cruises: "We are very pleased to appoint AVIAREPS as our General Sales Agent in Germany. Their deep market knowledge and trusted relationships with the travel trade will be key to growing our presence and introducing more travellers from this growing market to Windstar’s unique brand of small-ship cruising.”

Tom Fecke, Global Director Cruise Development at AVIAREPS: “We are delighted about the appointment as GSA for Windstar Cruises in Germany. Their boutique approach, combining elegance, personalisation, and exclusive itineraries, is a perfect match for the German market. With our strong expertise and dedicated local teams, we are committed to supporting Windstar’s growth and strengthening its presence here.”

Find out more about AVIAREPS’ Cruise Lines Sales services on our website: AVIAREPS Cruise Services

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About Windstar Cruises

For four decades, Windstar Cruises has been reimagining small-ship cruising with a distinctive blend of relaxed luxury and genuine connection to the world’s most captivating destinations. From its origins with motor sailing yachts tailored for upscale yet casual travel, Windstar has grown into a diverse fleet of three Star Class all-suite yachts and three Wind Class sailing yachts, offering voyages that are both intimate and inspiring. Two highly anticipated new yachts, Star Seeker and Star Explorer, set to debut in December 2025 and 2026, expand the fleet to eight yachts accommodating 150-350 guests. Windstar’s legendary Wind Class sailing yachts are also undergoing a meticulous two-phase redesign to be completed by 2027. Windstar yachts sail to more than 330 ports across Europe, the Caribbean, Costa Rica and the Panama Canal, Alaska, Canada and New England, Japan, the South Pacific, and Asia. Unlike most cruise lines, Windstar sails year-round in the Mediterranean and Tahiti, offering different destination experiences seasonally. Each Windstar voyage is designed to immerse guests in authentic cultural experiences, all while delivering the comfort, service, and style that define the Windstar difference.

Windstar Cruises is proud to be part of the Xanterra Travel Collection®, a distinguished group of global hospitality and travel companies with a legacy spanning over a hundred years. Xanterra operates iconic national parks, including Grand Canyon, Yellowstone, Glacier, and Death Valley. The Xanterra Travel Collection® is owned by The Anschutz Corporation, the ultimate owner of the Broadmoor, Sea Island, and entertainment giant AEG, Anschutz Entertainment Group.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.