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AVIAREPS to represent GNTA in Germany, Poland, France, Sweden and Norway

AVIAREPS, the world's leading international representation, marketing, and communications company for aviation, tourism, hospitality, and food & beverage brands, has been officially appointed as the PR and Marketing Representative for the Georgia National Tourism Administration (GNTA) in Germany, Poland, France, Sweden and Norway.

The multi-market appointment encompasses PR and marketing representation, media planning, and media buying services. As part of this collaboration, AVIAREPS will drive awareness and visitation to Georgia through a comprehensive, insights-driven strategy tailored to the unique characteristics of each target market.

To support GNTA’s tourism growth and position Georgia as a must-visit destination, AVIAREPS local expert teams will develop and execute data-driven, market-specific PR and marketing strategies. AVIAREPS’ long-standing relationships with leading tour operators, travel agencies, and media partners in each region will be key to executing impactful training sessions, roadshows, and sales missions, securing high-profile media placements, organizing familiarization (FAM) trips, and partnering with relevant influencers to maximize brand exposure.

Nestled at the crossroads of Europe and Asia, Georgia is an emerging travel gem celebrated for its stunning mountain landscapes, UNESCO World Heritage sites, vibrant capital city Tbilisi, ancient wine-making traditions, and warm hospitality. From the peaks of the Caucasus Mountains to the Black Sea coastline, Georgia offers an exceptional mix of outdoor adventure, cultural heritage, and gastronomic experiences that cater to both leisure and luxury travellers alike.

Thomas Drechsler, COO Tourism at AVIAREPS: "With our deep-rooted expertise and local specialists in every market, we are proud to represent GNTA and bring the vibrant culture, rich history, and natural beauty of Georgia to the forefront of European travellers’ minds. Our market experts possess not only comprehensive knowledge of the media and travel trade landscapes but also strong local relationships that will help amplify Georgia’s visibility across the European key markets.”

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About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.