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AVIAREPS appointed as Marketing and PR representative for the Korea Tourism Organization in Italy and Sweden

The Korea Tourism Organization appointed AVIAREPS, the global leader in tourism, aviation and hospitality representation with 68 offices in 65 countries around the world, as its marketing and PR representative in Italy and Sweden. This strategic partnership aims to elevate South Korea's profile as a premier tourist destination, attracting more visitors from Italy and Sweden, and increasing their spending and length of stay.

This partnership comes at a pivotal time as the travel industry looks towards recovery, and South Korea aims to position itself as a top choice for global travelers. AVIAREPS will leverage its extensive experience and innovative approaches to implement a holistic plan designed to stimulate consumer demand, increase media coverage about the destination, educate travel agents, and increase the number of tour operators offering South Korea as part of their product portfolio. The AVIAREPS expert teams in the local markets will work closely with travel trade and media partners, ensuring that the destination remains top-of-mind for travelers seeking unique and enriching experiences.

Haechi and Gwanghwamun Gate

Thomas Drechsler, COO Tourism at AVIAREPS: "We are honored to be entrusted with the responsibility of promoting South Korea as a must-visit destination in Italy and Sweden. AVIAREPS is committed to executing a comprehensive marketing and PR strategy that not only enhances awareness but also drives tourism growth in South Korea. We believe in the immense potential South Korea holds as a diverse and captivating destination. Our goal is to inspire travelers, engage with the travel trade, media, and relevant partners, and ultimately contribute to the growth of tourism in South Korea.”

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About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.