Royal Jordanian appoints AVIAREPS as GSA in Switzerland and expands partnership to a total of 8 markets

04 March 2022

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AVIAREPS to support Royal Jordanian’s sales activities in Switzerland

Royal Jordanian, the national airline of Jordan, has chosen AVIAREPS as General Sales Agent (GSA) in Switzerland. With immediate effect, AVIAREPS Switzerland will provide Royal Jordanian with a full range of sales, reservations and ticketing services. AVIAREPS, the global leader in tourism, aviation and hospitality representation with 64 offices in 47 countries around the world, already serves as GSA for Royal Jordanian in Latvia, Lithuania, Estonia, Norway, Sweden, Finland and Denmark.

Royal Jordanian operates an extensive network throughout the Middle East, Asia, Europe, Africa and North America from its hub at Queen Alia International Airport in Amman. The airline was founded in 1963 and today offers 45 direct routes to destinations all over the world. Royal Jordanian is part of the Oneworld Alliance. From April 2022 onwards, the carrier will restart direct flights from Amman to the Swiss cities Zurich and Geneva twice a week.

With the appointment of AVIAREPS as GSA in Switzerland, the airline aims to further expand its presence in Switzerland and to grow its passenger numbers to and from Switzerland.

Karime Makhlouf, CCO at Royal Jordanian: “We are pleased to expand our partnership with AVIAREPS to the Swiss market. We see them as a strong partner and we are confident that their local airline experts will help us grow and strengthen our presence in the European market. We look forward to restarting our biweekly flights from Jordan to Switzerland in April and to offering travelers from Switzerland a great choice of travel options to Jordan, Asia, Africa and the Middle East.”

Marcelo Kaiser, COO Aviation, AVIAREPS: “We have been working with Royal Jordanian for many years in the Nordic and Baltic countries and are extremely proud that they have now entrusted us with another European market. Our appointment as GSA in Switzerland is a confirmation of our longstanding and successful partnership. We look forward to utilizing our expert knowledge and our strong trade connections in Switzerland to strengthen Royal Jordanian’s position in the market and to increase their ticket sales.”

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About AVIAREPS 

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
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