SmoothTravel is delighted to announce the inclusion of Bogotá as its latest global DMO member. It is a key organization affiliated with the World Tourism Organization (WTO) and is responsible for promoting the economic development of Bogotá, Colombia’s capital, by enhancing tourism and ensuring the city’s competitiveness and sustainability as a prime destination.

Established in 2007 and affiliated with the District Secretariat of Economic Development, Bogotá focuses on implementing policies, plans, and programs that position the city as a sustainable tourist destination. The partnership with SmoothTravel will enable Bogotá to broaden its presence and strengthen its connections within the Chinese travel market, significantly boosting Bogotá’s global visibility.

SmoothTravel (www.smoothtravel.com) is an innovative B2B travel platform developed by the Shanghai Government Tourism Authority to boost global partnerships between global travel industry players and China’s travel industry. SmoothTravel will now collaborate with Bogotá and other Colombian tourism stakeholders to establish new partnerships, fostering greater travel exchanges between China and Colombia.

Key Features of SmoothTravel

SmoothTravel offers a host of key features designed to allow members to expand their business with the Chinese travel market:

Access the Latest China Travel Policies and Industry Insights: stay informed with the most recent updates on travel policies and industry trends in the China market to best position your destination in the China market.

Experience the Platform: by becoming a member of SmoothTravel, DMOs can experience the daily market updates and features of SmoothTravel to confidently recommend membership to their inbound travel industry members seeking to boost business out of the China market.

Platform for Destination Training: SmoothTravel provides DMOs with a platform to conduct destination training for SmoothTravel's network of premium outbound travel agency members.

Disseminate Destination Updates: DMOs can publish promotional information by contacting SmoothTravel at News@smoothtravel.com, keeping their destination at the forefront of China outbound industry stakeholders’ minds.

Annual Outbound Travel Trend Report: DMOs receive a comprehensive report on the latest trends in China's outbound travel industry.

Research Key Consumer Segments: SmoothTravel helps DMO’s identify and reach target consumer groups in China, optimizing marketing efforts (upon request and under separate budget).

Roadshow and Sales Call Support: SmoothTravel supports DMO roadshows and sales calls with comprehensive information dissemination and logistical assistance (upon request and under separate budget).

Crisis Management and Public Opinion Monitoring: SmoothTravel provides robust PR crisis management and public sentiment monitoring to DMOs to protect and enhance a destination’s reputation (upon request and under separate budget).

For more information, visit www.smoothtravel.com or contact us at memberengagement@smoothtravel.com.

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