Surinam Airways appoints AVIAREPS as General Sales Agent in 9 European Markets

12 April 2024

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AVIAREPS to handle the airline’s sales, reservations and ticketing activities in France, Germany, the UK, Belgium, Denmark, Sweden, Norway, Estonia and Latvia

Effective April 2024, Surinam Airways, the national carrier of the Republic of Suriname appointed AVIAREPS as General Sales Agent in France, Germany, the UK, Belgium, Denmark, Sweden, Norway, Estonia and Latvia, expanding the partnership to a total of 11 markets worldwide. AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and lifestyle brands, will support the airline with a full range of sales, reservations and ticketing services to support Surinam Airways’ growth in these markets.

Surinam Airways, established in 1962, operates regional and long-haul flights to the Caribbean, South America and Europe from its hub in Paramaribo. The government-owned airline currently connects Paramaribo and Amsterdam four times a week and offers regional flights to Aruba, Barbados, Brazil, Curacao, Guyana and Miami with connectivity to the rest of Europe, the Caribbean and South America.

Surinam Airways B737-800
Surinam Airways B737-800

AVIAREPS’ local aviation experts in the markets will provide the airlines with strategic sales services with the ultimate goal of increasing Surinam Airways’ brand awareness and ticket sales. AVIAREPS already represents the airline in the US and Canada and represented it in Europe until 2021. The reappointment in 9 markets in Western Europe is a confirmation of the successful business relationship and mutual trust.

Peter Kersten, Acting General Manager, Netherlands at Surinam Airways: “We are delighted to announce the expansion of our collaboration with AVIAREPS to nine key European markets. Our GSA partnership with AVIAREPS has been built on a foundation of trust, professionalism, and mutual success. Their exceptional track record and dedication to excellence in aviation sales make them the ideal partner to represent Surinam Airways in Europe. We are confident that this expanded collaboration will further strengthen our presence and enhance the travel experience for our valued customers.”

Marcelo Kaiser, COO Aviation at AVIAREPS: "We are thrilled and immensely proud to have been reappointed as General Sales Agent for Surinam Airways in nine key European markets. Our extensive expertise, coupled with a deep understanding of the European market dynamics, uniquely positions us to elevate Surinam Airways' presence and brand awareness. We look forward to fostering a successful collaboration and driving the airline’s growth in the years ahead."

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About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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