AVIAREPS is thrilled to announce the addition of Visit Brasil (also known as Embratur) to SmoothTravel, AVIAREPS travel platform that connects the global travel industry to the Chinese market, marking a significant milestone as the first South American national tourism board to join.

Embratur (Brazilian Agency for International Tourism Promotion), an esteemed autonomous social service, is dedicated to the strategic planning, formulation, and implementation of initiatives to commercially promote Brazilian products, services, and tourist destinations worldwide. Embratur's collaboration with the federal public administration has greatly enhanced Brazil's global tourism profile. Their membership signifies the beginning of a strong partnership between SmoothTravel and Latin America, enabling the region to connect with the Chinese market and maximize its potential.

Marcelo Freixo, President of Embratur: “This partnership is very strategic for Brazil and will certainly boost positive impacts in increased traveler flow between the two countries, fostering significant cultural and commercial exchange, further bringing our peoples closer. We understand that this partnership with SmoothTravel occurs at an important moment for Brazil, which is working to advance its relationship with China. The tourist connection between Brazil and China, our main trading partner, can greatly expand through this partnership. Brazil is a destination with rich cultural and natural diversity, and is prepared to welcome Chinese tourists.”

Michael Liu, Director Greater China at AVIAREPS: “We are proud to welcome Embratour on the SmoothTravel platform. Since its launch, SmoothTravel has welcomed 114 Chinese members and over 40 overseas members, showcasing a rich diversity that spans all aspects of the travel industry, including DMOs, OTAs, travel agencies, and tour operators. Additionally, we are offering two new services to our members: translation of promotional material and weekly updates to the "Member News" section, displaying members' logos and introductions. We look forward to working with Brazil and strengthening the Brazilian – Chinese tourism relations.”

A Promising Future of Collaboration and Exploration

Visit Brasil/Embratur and other Brazilian tourism industry partners will be supported in establishing robust connections with the Chinese travel industry. SmoothTravel aims to foster continuous cultural exchanges and enhance mutual understanding between the two regions. Together, SmoothTravel and Visit Brasil look forward to cultivating dynamic interactions and creating exciting opportunities that will drive business growth in the global travel industry.

About SmoothTravel

SmoothTravel is an innovative B2B travel platform co-designed by the Shanghai Government Tourism Market Quality Center and AVIAREPS. The platform aims to facilitate seamless connections and foster new collaborations between global travel industry players and the expansive Chinese market.

Key Advantages of SmoothTravel

SmoothTravel offers a host of key advantages and features designed to help expand your business within the Chinese market:

• Access the Latest China Travel Policies and Industry Insights: Stay informed with the most recent updates on travel policies and industry trends in the China market to best position your destination in the China market.

• Experience the Platform: By becoming a member of SmoothTravel, DMOs can experience the daily market updates and features of SmoothTravel to confidently recommend membership to inbound travel industry members seeking to boost business out of the China market.

• Platform for Destination Training: SmoothTravel provides DMOs with a platform to conduct destination training for SmoothTravel's network of premium outbound travel agency members.

• Disseminate Destination Updates: DMOs can publish promotional information by contacting SmoothTravel at News@smoothtravel.com, keeping their destination at the forefront of China outbound industry stakeholders’ minds.

• Annual Outbound Travel Trend Report: Receive a comprehensive report on the latest trends in China's outbound travel industry.

• Research Key Consumer Segments: SmoothTravel is in a position to help tourism companies identify and reach their target consumer groups in China, optimizing their marketing efforts (upon request and under separate budget)

• Roadshow and Sales Call Support: SmoothTravel supports roadshows and sales calls with comprehensive information dissemination and logistical assistance (upon request and under separate budget)

• Crisis Management and Public Opinion Monitoring: SmoothTravel provides robust PR crisis management and public sentiment monitoring to protect and enhance a destination’s reputation (upon request and under separate budget)

For more information, please visit www.smoothtravel.com.

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About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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