Karem joined AVIAREPS in September 2024 as General Manager for Brazil and Paraguay.
Karem has more than 25 years of experience in global business development and marketing and over 15 years of experience specializing in destination marketing for National Tourism Organizations in cross-cultural markets.
She held roles at Tourism New Zealand and EMBRATUR – Brazilian Tourism Board and managed strategic marketing and global trade strategies.
Karem holds a PMD from IESE Business School, a Post-Graduation Degree in Sustainable Development, and a degree in Hotel Management.