General Manager

General Manager

Irene Lee is the General Manager of AVIAREPS Korea, a position she has held since founding the branch in 2004.
With over 25 years of expertise in tourism and communications, Irene has cemented her reputation as one of Korea’s leading destination marketing and PR specialists for overseas destinations.
She has overseen award-winning marketing and communications programs for an impressive portfolio of global destination clients, including Alaska, New York City, Hawaii, Las Vegas and Brand USA.
Her contributions have helped transform Korea into a thriving outbound tourism market for some of the world’s most renowned destinations.
Irene leads with passion and expertise, serving as an industry trailblazer and a trusted partner to global tourism brands.

Clients