AVIAREPS will represent the motorhomes companies El Monte RV and Road Bear RV as GSA in Latin America

With immediate effect, El Monte RV and Road Bear RV appointed AVIAREPS, the global leader in tourism, aviation and hospitality representation with 70 offices in 65 countries around the world, as its General Sales Agent in Argentina and Brazil. This strategic partnership aims to elevate the businesses' profiles as the premier motorhome rental companies, increasing sales and brand awareness in the two Latin American countries.

El Monte RV and Road Bear RVs, the American motorhome rental brands, are passionate about creating unforgettable journeys and are part of the Tourism Holdings Limited (thl) family of brands which currently spans across Australia, New Zealand, Canada, USA and the UK with a range of campervans, motorhomes, 4WD’s and tourism experiences. The new partnership with AVIAREPS aims at increasing their brand awareness and sales in Latin America. AVIAREPS will leverage its extensive experience and innovative approaches to implement a holistic plan designed to stimulate consumer demand and increase sales in Argentina and Brazil. The AVIAREPS expert teams in the local markets will work closely with El Monte and Road Bear RV and the local trade partners, to position the two businesses as the top-of-mind provider of motorhomes in Argentina and Brazil.

Anthony Kayaleh, VP USA Operations at El Monte and Road Bear RV: "As the world’s largest provider of international RV experiences, we know that appointing the global player AVIAREPS as our GSA is the right move for us to widen our scope into Argentina and Brazil. With AVIAREPS’ experts in the markets, our customers can access a growing network to find the perfect vehicle to allow them to travel their own way. We are confident that AVIAREPS will support us in gaining a new customer base in Argentina and Brazil and grow in these markets.”

Thomas Drechsler, COO Tourism at AVIAREPS: "We are honored to be entrusted with the sales representation of thl in Argentina and Brazil. AVIAREPS is committed to executing a sales strategy that not only enhances the brand awareness but also drives growth for the company. We look forward to working closely with thl and to bringing the freedom of being on the road to customers from Argentina and Brazil.”

-End-

About thl

We are thl. Listed on the NZX and ASX. A global family of RV brands delivering the most enriching way to experience the world. Championing a way of traveling that creates true value for the people, places and environments we touch.

Together, we are more vertically integrated, globally connected, and ambitious than anyone else in RV. We design and build. We rent. We sell. Delivering to hundreds of thousands of customers every year across our operations in New Zealand, Australia, United Kingdom & Europe, USA, and Canada; and franchises in Southern Africa and Japan. Amplified by our connections into the broader tourism industry and manufacturing sectors.

Collectively we represent over 30 brands, each with strong brand equity and local heritage in the markets they operate:

RV Design & Build: KEA, Talvor, Windsor, Winnebago (ANZ), Coromal

RV Rentals: maui, Apollo, Britz, CanaDream, Road Bear RV, El Monte RV, Just go, Bunk Campers, Mighty Campers, Cheapa Campa, Hippie Campers

RV Sales: RV Super Centre, Apollo RV Sales, Kratzmann, GeorgeDay, Sydney RV, CamperCo

Manufacturing: Action Manufacturing, Fairfax, Freighter, TransCold

Tourism: Discover Waitomo (Waitomo Glowworm Caves, Blackwater Rafting, Ruakuri Caves, Aranui Caves, Waitomo Homestead), Kiwi Experience, TripTech (including CamperMate)

We are always moving forward and always evolving. Holding the keys to future possibilities that we cannot even imagine today. At thl we believe that anywhere is possible.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

For high-resolution images and logos please contact us.

 Download Press Release

 Download Images