AVIAREPS to lead Europcar’s travel trade sales activities in Germany, expanding the partnership to nine markets globally

Effective February, Europcar has appointed AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, as its General Sales Agent in Germany. AVIAREPS will take on the car rental brand’s trade sales activities and boost its brand awareness in the key European market.

Europcar, the European vehicle rental leader, was founded in 1949 and is present today in over 130 countries around the globe. Headquartered in Paris, the brand boasts a fleet of over 250,000 cars. In Germany, the mobility service provider operates around 300 locations throughout the country.

AVIAREPS will leverage its local expertise and strong trade connections in the German market to further improve Europcar’s sales and brand recognition. Since forming a partnership in 2015, AVIAREPS has successfully expanded its representation of Europcar across multiple global markets. With the addition of this new market, AVIAREPS now proudly represents Europcar in 10 countries, including Austria, Spain, France, Hungary, Italy, Japan, Saudi Arabia, Thailand, and now Germany.

Gaetan Mondet, Regional Sales Development Director, Europcar Mobility Group: “At Europcar, we are pleased to expand our partnership with AVIAREPS, who have been a trusted partner for 10 years. We believe we can reach our goal to grow in one of the biggest markets in Europe – Germany - jointly, utilizing their team’s expansive network and expertise.”

Thomas Drechsler, COO Tourism at AVIAREPS: “We are honoured about the appointment as GSA for Europcar in Germany. Our growing partnership is built on trust, reliability and success and we are committed to achieving Europcar’s goals in Germany. Our local experts will craft and execute a tailor-made sales strategy that not only enhances the brand’s awareness but also drives growth in the key market.”

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About Europcar Mobility Group

At Europcar, we're more than just a car and van hire company - we’re a global provider of mobility services with 75 years of expertise and a leading position in Europe.

We're committed to delivering simple, seamless, innovative solutions that make mobility easy, enjoyable and increasingly eco-friendly. To do this, we offer individuals and businesses a wide range of car and van hire services, be it for a day, a week, a month or more.

Our fleet includes the latest models, offering a premium experience with the best in vehicle technology.

Customer satisfaction is at the heart of our ambition and that of our employees, everywhere we deliver our mobility solutions. With locations worldwide, in over 130 countries, you’re never far away from a Europcar vehicle.

https://www.europcar.de/de-de/p/business/greenworld

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, mobility, tourism and hospitality brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travellers’ choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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