AVIAREPS to promote Munich in Southeast Asia through Sales, Marketing and PR activities

With immediate effect, AVIAREPS, the global leader in tourism, aviation and hospitality representation with 74 offices in 69 countries around the world, has been re-appointed as strategic representation agency for Munich Tourism in Singapore. AVIAREPS’ dedicated teams of local tourism experts will provide a full range of marketing, PR and trade services to promote the German city.

Munich, the capital of the State of Bavaria, is the third largest city by population in Germany, as well as the 11th-largest in the European Union. Located near the alps, the city is a global centre of science, finance, innovation, business, and tourism. Munich enjoys a very high standard and quality of living, reaching first in Germany and third worldwide according to the Mercer survey in 2018. The city’s numerous architectural and cultural attractions, sports events, exhibitions and its annual Oktoberfest attract considerable tourism from around the globe.

Marienplatz at night

Since 2018, AVIAREPS Singapore has been tasked with delivering a comprehensive suite of destination representation services for Munich Tourism. In this role, AVIAREPS is promoting and driving conversions to Munich from the Southeast Asian region. Now, Munich Tourism has re-appointed AVIAREPS to continue the partnership.

Benedikt Brandmeier, City of Munich, Department of Labor and Economic Development, Director Tourism, Events, Hospitality at Munich Tourism: “We are pleased to continue our partnership with AVIAREPS, who has been a valuable partner for the last six years, working tirelessly to promote our city in the crucial Southeast Asian markets. After seeing growth in our tourism numbers from the region, we are sure we made the right decision in trusting AVIAREPS and are happy to keep working with them in the future.”

Thomas Drechsler, COO Tourism, AVIAREPS: “We are delighted to be re-appointed by Munich Tourism as their sales, marketing and PR representative in Singapore. It is an honor for us to promote the beautiful city that AVIAREPS is headquartered in around the world and drive more tourism to Munich. Our local experts in Singapore will continue to utilize tailor-made strategies to promote the destination in the Southeast Asian region and to bring the cosmopolitan city with heart to even more people.”

Nymphenburg Castle

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About Munich Tourism

München Tourismus is the local tourism organisation within the Department of Labor and Economic Affairs of the City of Munich and acts as a centre of expertise, knowledge and innovation in Munich's tourism industry. It also serves as a link to regional and supra-regional tourism organisations and as a professional, neutral advisor to the tourism industry. Together with partners from the private sector, the Tourismus Initiative München TIM e.V., marketing and PR measures as well as tourism products are developed.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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