AVIAREPS to support LVCVA with marketing and public relations services in Mexico

With immediate effect, the Las Vegas Convention and Visitors Authority (LVCVA) appoints AVIAREPS as marketing and PR representative in Mexico. AVIAREPS, with its extensive experience in the promotion of tourism destinations around the world, will be responsible for strengthening Las Vegas' presence in the Mexican market. Services will include the promotion of Las Vegas as a leading destination for entertainment and leisure tourism, in addition to strengthening relationships with the travel industry and media.

AVIAREPS, the global leader in tourism, aviation and hospitality representation with 70 offices in 65 countries, will be tasked with designing and implementing marketing and public relations strategies.The tailor-made measures will highlight Las Vegas' unique offerings, including its iconic hotels, attractions, world-class entertainment, innovative culinary experiences and a growing sports and entertainment scene.

The Las Vegas Convention and Visitors Authority’s mission is to promote Las Vegas as the undisputed global destination for leisure and business travel. AVIAREPS'partnership with LVCVA started in 1996 and AVIAREPS already proudly represents the destination in Germany and Korea, as well as in Spain and the Netherlands on a project basis.

Rafael Aponte, General Manager AVIAREPS Mexico: “We are excited to partner with Las Vegas CVA to bring the magic of Las Vegas to an even larger global audience. Our expertise and international reach will be instrumental in continuing to position Las Vegas as the most compelling travel destination for Mexicans.”

H. Fletch Brunelle Vice President of Marketing at LVCVA: “We are proud to expand our partnership with AVIAREPS and appoint them as our agency of record to boost our brand awareness throughout Mexico, one of our top sources of international visitation. AVIAREPS has been our trusted partner for many years and has done great work around the world helping to keep Vegas top of mind and thanks to their demonstrated dedication, creativity, and passion we look forward to expanding our reach even further in this vital market.”

Thomas Drechsler, COO Tourism at AVIAREPS: “It is an honor for AVIAREPS to represent such an iconic destination like Las Vegas. We look forward to collaborating with LVCVA to promote Las Vegas and its countless attractions in Mexico. Our valued partnership started in 1996 and we are proud to represent Las Vegas in several markets worldwide today.“

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About LVCVA

The Las Vegas Convention and Visitors Authority (LVCVA) is charged with positioning Southern Nevada as the undisputed global destination for leisure and business travel and operates the 4.6 million square-foot Las Vegas Convention Center (LVCC). With 151,000 hotel rooms and more than 15 million square feet of meeting and exhibit space in Las Vegas, the LVCVA's mission centers on attracting visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed, and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.lvcva.com, www.visitlasvegas.com or www.vegasmeansbusiness.com.

About AVIAREPS 

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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